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Bulgarian “Pobeda” JSC has invested over BGN 15 M for 2 years

February 7, 2014


Bulgarian manufacturer of biscuits and mini cakes “Pobeda” JSC has invested over BGN 15 M for 2 years, said for “Capital Daily” Mina Asenova, Director Marketing.


"All investments are for upgrading the product portfolio, developing in new areas and expanding in new markets", said Mina Asenova. With the new production lines the capacity of the company rose by 30% and revenue for last year reached BGN 30 million added Asenova.


Pobeda JSC is founded in 1929. The company has large manufacturing facilities, a broad product range and distribution network in Bulgaria. It offers a wide variety of products in six product groups - biscuits, pralines, croissants, mini cakes, wafers and crackers. The company sells its products mainly on the domestic market and in recent years it strongly develops its policy towards entrance on new foreign markets. It enjoys well established positions on Georgian, Polish and Romanian markets. Among the countries where products are exported are also the Czech Republic, Slovakia, Greece, Hungary, Libya, the Republic of Cyprus; Great Britain, Croatia, The Netherlands and the Middle East.