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Litex Motors

  • The first and single factory in Europe producing Chinese automobiles
  • The plant started operation in February, 2012 with capacity 50 000 automobiles per annum. The expectations are that the investment of € 96.4 million will open approximately 2 000 job places
  • The owner is the Bulgarian company Litex Motors Corporation in cooperation with the biggest private producer in China - Great Wall Motor Co Ltd
  • The plant continues the traditions in the transport machine building in the city. The “Pirin Fiat” automobiles were assembled in Lovech during the 1960s, and the Russian “Moskvich” automobiles from 1967 to 1988.
  • Class A  investment by InvestBulgaria Agency
  • The automobiles meet all the standards and requirements of the Acquis Communautaire

The automobiles of Great Wall Motors are sold in more than 100 states all over the world.

In the 33-th edition of Rally Dakar (2012) SUV the model of Great Wall – Hover occupied the 7-th place in the final classification.


The production will start with the following two series:

  • SUV - Automobile series SUV (Sport Utility Vehicle) with powered 4 wheels
  • A-Class - Car in the A-Class segment

Up to 2016, Great Wall Motor have envisioned the development and the placement on the market in Europe a diversified model range, whose main task is to offer to the clients the best “price-product” ratio, following  the most recent trends in the world machine building. The company is the only Chinese producer of automobiles, who presently sells on the European market and holds the respective type approval for its products pursuant to the European Community requirements.